Values are fundamental to the success and growth of every business. They are your DNA. No matter what sector you operate in, the size of your organisation, turnover or market share, it is critical that your business has a clearly defined and articulated set of values.
You need to know what your organisation stands for and why. And so does everyone involved in your business – your employees, customers, business partners and any other affiliated organisations.
Values shape your company culture, influencing how your employees do business, how they make their decisions each day, every day and how they interact with colleagues and customers. This is important because successful companies are those that know who they are, why and where they’re going.
Values really are fundamental to everything.
