The client was looking for an external team to lead organisation-wide discussions. Sessions were to revolve around storytelling and workshops to draw out a set of shared values and feed into a smaller team’s creations of value statements, company ethos and potential review of the mission statement. The idea was to:
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We developed a bespoke workshop format and worksheet to enable participants to analyse a recent project using a storytelling structure, drawing out rich detail about some of the Centre’s most important work over the past few years. We used the classic Hero's Journey storytelling structure to form the basis of the approach.
This approach also enabled participants to look back at their work and its results, thus providing a valuable opportunity for reflection and learning. Finally it helped participants see what this work meant to them and others, in terms of personal achievement and impact on stakeholders.
The workshops themselves were effective for:
The nine workshops were attended by 100 people in total, each of whom analysed their work through a specially-designed worksheet and presented their stories to other participants.
The 100 stories created and shared are all written up in a central resource online, and can thus be analysed at length by the National Space Centre. The results of an online survey carried out prior to the workshop are also available.
In terms of the organisation’s mission and values, the project revealed an opportunity to better define the range of activities carried out and the variety of impact areas.
In terms of values espoused and embodied by participants, there were a number of highly inspiring themes that are worth capturing and comparing with the “mission” element.
We were approached by a large pharmaceutical company looking to help a team achieve an objective viewpoint on a key issue connected to value-based pricing.
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