Without innovation, a business becomes stale, outdated and irrelevant to consumers. Businesses must keep a constant focus on innovating product, service and operations in order to grow and outperform competitors.

There are a number of blockers common to big businesses:

• Patterns: the natural human tendency to form patterns and stereotypes can stop us from coming up with original new ideas that break normal convention
• Risk & failure: the desire to avoid failure at all costs can prevent individuals and companies from taking the necessary risks to create new innovations. All new ideas are risky to some extent – but without them we have no chance of surviving and growing.
• Comfort zones: related to risk & failure, we should be wary of the temptation of comfort zones – the tendency to stick to what we already know or are already good at.
• Layers: most large corporations have significant levels of hierarchy, which slow innovation as each layer goes through its own approval process. These layers often find it easier to say no than yes.
• Rules & traditions: Traditions often block new thinking because people are reluctant to change from what they already do, and have done for years. But when something has always been done the same way it’s worth asking if there’s an alternative.
• Agendas: Some individuals may seek to protect their own position in the company by shutting down anything that puts them at risk.

We closed the workshop by helping participants create plans for making it happen: defining an approach they would take personally to focus on innovation in their roles going forward.

We provided a summary of the workshop’s content and recommendations, plus an innovation toolkit to each participant.

From the client sponsor: "One participant described himself as “not very creative” but went on to say that he was able to generate some good ideas. Probably the main piece of feedback is that the participants are really revved up for the Innovation challenge and using the techniques you taught them to tackle it.”