Think about how decisions are made in your organisation. Are they made on a whim? In line with the strategic vision? On the basis of fluctuating market trends?
Strategy Coach Blog
There is no doubt about it – successful organisations are built around a strong set of core values. Those values are what define you as an organisation, determining your vision, strategy and day-to-day operations. They tell all your key stakeholders – employees, customers and business partners – why you exist and how you do business.
Corporate values and strategy are inextricably linked. Your organisation’s strategy is your plan of action for the future; your values are the way you want to do things.
Successful companies know where they are going, why and how they are going to get there. They have a clearly defined vision and a clearly defined set of goals. A lot of them also have a clearly defined and articulated set of company core values that everyone is aware of and understands – employees, customers and business partners.