Values count for employees
Employees care about corporate values. Some of them care a lot and will actually decide who they work for and why based on the value proposition and how an organisation measures up to its professed values. A 2018 survey by LinkedIn found that values are the number one priority for employees. Just under two thirds (71%) would take a pay cut to work for a company that has shared values and a mission they believe in and 39% would leave their current job if their employer asked them to do something that conflicted with their own morals or ethics. Almost half (47%) want to work in an environment where they can be themselves and have a positive effect on society (46%).
Culture trumps skills
And they’re not the only ones – managers also attach great importance to values, but more from an organisational perspective. Nine out of 10 managers (91%) polled by human resource company Robert Half say a candidate’s fit with organisational culture is as important or more important than their skills and experience.
Having a strong set of business core values and having employees that share those values and work according to them enables you to have everyone pulling in the same direction. Everyone understands the organisational goals and aspirations and what is needed to achieve them.