Decisions based on values
If you operate a values-driven organisation, those values inform how decisions are made, both in the long term and in the short term. They inform the top level strategic decisions that determine the direction the company is going in, how and why. And they also inform the more mundane everyday decisions, made at every level throughout your company. Whoever is making the decisions, they are made in tune with the company’s values, rather than randomly or reactively.
When you are your employees are cognisant of your organisational values, it makes decision making and problem solving a lot easier and quicker. It also leads to greater consistency and strategic focus.
Clarity and purpose
Why’s that? Because values are the bedrock of your organisation, underpinning every aspect of how and why you do business. They are a framework everyone can adhere to. When those values are clearly defined and communicated to all, there is clarity of purpose and message. People can refer to those values and use them as their benchmark.
Values determine company culture and we all know how important company culture is. It’s vital. To use a popular expression, values and culture are a case of ‘how we do business around here’.